Value sales of retail tissue are expected to rise over the forecast period. The continuation of hybrid working arrangements will sustain higher at-home consumption of retail tissue products, particularly toilet paper and facial tissues.
Grocery retailers will continue to dominate retail tissue sales, though their share may decline slightly as discounters and variety stores attract more price-sensitive consumers. Supermarkets will respond by enhancing their private label offerings, introducing larger pack sizes, and maintaining aggressive promotions to retain customer loyalty.
Sustainability will remain the primary driver of innovation in retail tissue. Manufacturers will continue developing biodegradable and compostable tissue products, integrating more recycled fibres and alternative raw materials such as bamboo and straw.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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