Retail tissue in the Philippines is expected to see further expansion in both volume and current value terms during the forecast period. Growth will be fuelled by improved economic conditions, which will lead to a rebound in consumer spending.
Price will likely remain the most critical factor for Filipino consumers over the forecast period despite a rebound in consumer spending driven by improved economic conditions. This emphasis on affordability will be further influenced by the increasing presence of Japanese and Chinese brands on e-commerce platforms that often offer competitive pricing.
During the COVID-19 pandemic, rapid changes in hygiene behaviour increased handwashing. Post-pandemic, lifestyles are evolving to become more hygiene-focused, and Filipinos are expected to keep retail tissue products readily available both on hand and at home for cleaning purposes.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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