Retail tissue is expected to see further expansion in both volume and constant value (2023 prices) terms during the forecast period. Growth will be fuelled by improved economic conditions, which will lead to a rebound in consumer spending.
Toilet paper is set to remain by far the most-used type of retail tissue product in the Philippines in the forecast period, thanks to its multi-functionality. The category will also see the most dynamic performance in constant value (2023 prices) terms, supported by heightened awareness of hygiene, rising urbanisation and the development of modern retailing.
As the economy improves, companies will invest in research and development in order to incorporate more advanced materials and technologies into their tissue products. This may include innovations in paper composition, texture, and absorption capabilities, enhancing the overall user experience.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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