In the upcoming period, there will be a notable emphasis on product development geared towards helping consumers save money, particularly targeting those who are more price-sensitive. Brands such as Zewa have already taken strides in this direction by introducing innovative solutions like extra-long paper towels, which offer increased efficiency and reduce the number of towels used per task, ultimately providing cost savings for consumers.
The trend towards premiumisation is expected to exert a significant influence in retail tissue in the foreseeable future. Consumers are increasingly seeking high-quality, luxurious options that not only meet their functional needs but also cater to their desire for comfort and prestige.
While e-commerce is poised for growth in retail tissue, it is unlikely to surpass traditional offline channels as the primary distribution channel. Tissue products are still predominantly purchased during regular grocery shopping trips, a preference that consumers continue to uphold.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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