Toilet paper is considered an essential product in Chile with constant demand, despite inflationary pressures. Its high penetration in Chilean households ensures stable growth over the forecast period as the population and consumption habits evolve, shifting between brands or private label as spending capacity allows.
In terms of trends, certain retail tissue products with specific counts are in higher demand than others, which will continue to shape the relevance of their presence in various channels. Consumers visiting leading distribution channels are likely to prioritise price.
Manufacturers of private label retail tissue face the challenge of growing while avoiding the introduction of excessively novel products. Although this strategy might counter innovation efforts, it aligns with a stronger market trend: prioritising functionality over unnecessary diversification.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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