A more intense price war is likely over the forecast period, which could keep average unit prices subdued and slowed overall value growth. Increasing numbers of brands are sourcing or repacking Chinese tissue products at extremely competitive price points, further driving down prices.
E-commerce is poised to drive further category expansion, especially as cheaper options shipped directly from China reach a wider audience. This intensified competition could put local manufacturers like Nibong Tebal Paper Mill at a disadvantage, particularly in key areas such as facial tissues and toilet paper.
Facial tissue infused with lotion has captured growing interest, particularly among parents who want products that are gentle on children’s skin. Vinda Malaysia introduced Drypers soft lotion tissue in October 2024, formulated with food-grade ingredients to provide a layer of moisturisation and protect babies’ delicate skin.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!