We expect to see further developments from local start-up TWISE over the forecast period. The player is a notable champion of sustainability, with its products cited as eco-friendly and made from 100% natural bamboo fibres, being hypoallergenic and naturally antimicrobial, and thus perfect for sensitive skin and eco-conscious consumers.
Meanwhile, another local start-up, PopiNation Sdn Bhd, specialises in lotion-infused tissue with its LotionSoft line. Its facial tissue products are infused with moisturising lotion, hyaluronic acid, and coconut glycerine, cited as perfect for consumers with sensitive skin, and made from sustainably-sourced 100% virgin wood pulp.
Trends in retail tissue will perform in line with consumers’ spending power over the forecast period. We expect inflationary pressures to continue for the short-term at least, which will lead consumers towards economy options which still offer quality (eg Cutie), and/or those which are on special offer or connected to another form of discount or promotion.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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