In the foreseeable future, private label brands will likely experience further expansion and diversification in the retail tissue market. This growth trend may extend to a broader array of product offerings, including various options in terms of sizing and packaging.
The facial tissue landscape is set to expand over the forecast period, driven by the entry of new brands. Currently, Kleenex stands as the leader in this market, offering the largest availability at various retailers.
Higher-income consumers who purchase thicker toilet paper, such as Charmin, could be tempted to trade down and try other brands offered at lower prices. While higher-income consumers want thick toilet paper and are willing to pay a premium for it, they may opt to try slightly cheaper brands like Scott or the private label Member's Selection.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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