With the economic crisis deepening in 2024 and consumers facing significant reductions in their available income, price sensitivity is expected to drive purchasing decisions. In this context, private label brands are poised to attract new consumers seeking more affordable options.
Product areas such as toilet paper and paper towels, which constitute the core of the retail tissue market, enjoy widespread availability and fierce competition among brands. These products are easily accessible across various retail channels, including traditional stores, supermarkets, pharmacies, and online platforms.
While sustainability has been gaining traction as a key consideration among consumers in recent years, the economic crisis is likely to relegate this attribute in purchasing decisions. In the face of financial constraints and reduced purchasing power, consumers are expected to prioritise price and performance over sustainability.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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