Retail tissue is expected to continue expanding in both value and volume over the forecast period, underpinned by its strong hygiene credentials and the efficient use of resources throughout its lifecycle. Textile products often require repeated washing and drying, which increases water and energy consumption without offering the same level of sanitation.
Retail e-commerce will likely retain its growth trajectory as more Italians, particularly younger consumers, turn to online shopping. Store-based retailers are expected to strengthen their omnichannel presence to create a more seamless shopping experience, ensuring they meet customers’ needs wherever and whenever they choose to buy.
Italy’s significant and expanding population of baby boomers is poised to influence demand for practical, easy-to-use products. Many in this demographic will be single or lack immediate family support, which increases their need for self-care solutions that do not require extensive maintenance.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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