Italy is quite advanced among Western European countries for the recycling of paper, and this will continue to influence retail tissue trends over the forecast period. For example, as noted with products made from recycled paper, the use of paper packaging, the use of fewer fibres, etc.
Retail paper towels is expected to continue to fare well, however, the subcategory could also use some innovation and modernisation.
Retail tissue is a bulky item, therefore, consumers factor this into their purchasing choices. Some consumers will visit physical stores to seek the best bulk-purchase deals, and others will eliminate the physical shopping aspect completely and order bulk-deal options online.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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