Traditionally, toilet paper has not been widely used in Pakistan, with water used instead, especially in rural areas. However, this is changing as more people migrate to urban areas, where access to modern grocery retailers and also an increasing Western influence is leading to a change in behaviour.
Although most retail tissue products have been very familiar to consumers in Pakistan for decades, retail tissue is still far from saturation in terms of product variety. As urbanisation and the development of modern grocery retailers continues, there will be wider choice available, as well as more competition.
Domestic manufacturers are likely to continue their dominance of the competitive landscape over the forecast period, with international players still being limited in terms of presence. The longstanding presence of local companies and the first-move advantage have enabled some local brands to become household names.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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