Kleenex’s departure from the facial tissue market in Canada leaves a gap that presents ample opportunities for industry leaders to further concentrate market influence on a few key players in the region. Looking beyond the horizon, Canadian companies such as Montreal-based Kruger Products Inc.
In comparison to the more developed direct-to-consumer retail tissue market of the US, where shoppers are familiar with brands like Who Gives A Crap, Cheeky Panda, and Reel Paper through their availability in online and physical retailers, the Canadian market still holds exponential growth opportunities for direct-to-consumer tissue brands. The limited presence of strong direct-to-consumer players in the market offers expansion connections for emerging players looking to compete against the dominant forces of private label and name brands.
With rising consumer interest in sustainability and knowledge of the exploited conditions of Canada’s boreal forests, companies will need to enact long-term sustainable solutions to meet consumers’ demands for more controlled logging practices. The Natural Resources Defense Council (NRDC) released its 2023 edition of The Issue With Tissue and called out many of the most popular brands in Canada who make paper towels with wood pulp harvested from key Canadian forests.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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