As products within retail tissue are considered essentials, this will continue to drive sales across the forecast period. Large demand will be driven by the everyday needs of consumers, with toilet paper and boxed facial tissues driving strong levels of retail volume growth.
Products that are not deemed to be essential for everyday life, such as paper tablecloths, are expected to struggle to attract consumers in the early part of the forecast period, as the rising cost of living continues to shape purchasing power.
Across the forecast period, new product developments will further stimulate sales, with consumers drawn to fragrance, absorption, and comfort, as well as players offering products with an increase in the amount of layers/thickness. Brands are expected to develop a diverse range of products to cater to a larger customer base with various demands.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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