Sales of retail tissue are predicted to rise in both volume and current value terms over the forecast period, with boxed facial tissues expected to show the strongest performance in value growth and paper towels likely to lead in volume. Raw materials, particularly paper pulp, recorded only modest price drops in 2024 and have reverted to normal levels.
Developments during 2024 have charted a course for the rest of the forecast period, as the market’s trajectory hinges on the economy’s capacity to recover from the disruptions of 2022–2023. The continued sluggishness of the economy, marked by high costs and weak growth, is likely to erode purchasing power.
Sustainability and health concerns are set to remain key themes for innovation, primarily targeting more affluent consumer groups and likely gaining traction in the second half of the forecast period, when economic conditions may be more favourable. Brands are expected to further tailor their product ranges to address worries related to health, deforestation and environmental impact, with the potential to command higher margins if shoppers regard premium pricing as indicative of quality.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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