Raw materials – notably paper pulp – are expected to see slight price drops in 2024, while energy supplies and costs are likely to stabilise as Europe’s purchases of LNG (liquified natural gas) should help to offset disruption in Russian imports. Manufacturers will rely less on buying paper pulp from Russia and will shift to South America instead.
Retail tissue’s progression during the forecast period will depend on the transitional year of 2024 and its economic developments. Value growth will be limited to product innovations and consumers will upgrade to their preferred brands if the economy improves.
Product portfolio development will increasingly address consumers' concerns about health, deforestation, and the environment. Related innovations can drive higher revenues, as consumers seeking sustainable options are generally willing to pay a premium for specific features; price is often a sign of quality in their minds.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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