The outlook for retail tissue in Germany is positive, with both volume and value sales set to continue growing over the forecast period. Despite economic uncertainty at the end of the review period, recovery is expected in the coming years to ensure solid demand and potentially higher value growth, particularly as new products enter the market.
There is still potential for stronger development of retail e-commerce as a distribution channel for retail tissue over the forecast period. E-commerce can adapt to consumers’ lifestyles with the implementation of new safety features for digital payments and more flexible delivery options, the inclusion of eco-friendly logistics solutions without an added cost and flexible options, such as click-and-collect and automatic replenishments.
The option for tissue alternatives has been growing in Germany and is expected to gain further momentum over the forecast period. For instance, the option for hand dryers (reducing the need for paper towels) and toilet-integrated bidets (reducing the usage of toilet paper) is expected to become more affordable and available in mainstream channels for home consumers.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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