German consumers are set to prioritise quality and efficiency, and tissue brands are expected to offer more premium options over the forecast period, providing differentiating features in a highly competitive environment. Players may add skin care ingredients that can provide the skin with moisturising, protection or antibacterial properties, in addition to softer and more absorbing features.
Health and hygiene remain in the spotlight post-pandemic in Germany, highlighting the importance of preventing the spread of disease. Tissue products that offer antibacterial and antiviral properties will continue to be preferred, particularly in portable formats such as pocket handkerchiefs during cold and flu seasons, attending the workplace, whilst travelling or on holiday.
As e-commerce continues to boom across all industries, the preference for online shopping is expected to remain relevant within retail tissue over the forecast period. Digitalisation will continue to be gradually embraced by typically conservative German consumers, given the advantages of sharing personal information in return.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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