Modest volume growth in retail tissue will be driven by the expansion of local production, which now boasts five local manufacturers. Growing health and hygiene consciousness and the convenience of using tissue products will drive consumption occasions.
Informal trade channels, especially mobile vendors, are expected to remain a viable channel in the retail tissue sector. While historically they have been most visible in pocket handkerchiefs, they increasingly offer other retail tissue products like boxed facial tissues and toilet paper.
While the appetite for eco-friendly products remains low among most Cameroonians, who prioritise cost, key players in the retail tissue sector are still pushing eco-friendly options. Mako Industries SA is leading the way through its Softline and Malaika tissue brands, offering eco variants in toilet paper, paper napkins, and facial tissues.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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