Value growth will continue in retail tissue over the forecast period. Despite the government's price cap on standard toilet paper, the category's largest segment, brands are expected to strategically diversify their offerings.
The distribution of retail tissue in Croatia is undergoing a subtle shift, driven by evolving consumer habits. While supermarkets remain dominant, non-grocery retailers, particularly health and beauty specialists like dm-Drogerie, Bipa, and Müller, are experiencing dynamic growth.
Innovation in retail tissue market will likely center on sustainability, enhanced functionality, and personalised consumer experiences. Companies like Essity Croatia (Zewa) and Violeta, given their established presence, are poised to lead these strategic efforts.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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