Paper towels is expected to be one of the best performing retail tissue categories over the forecast period due to their increasing acceptance and use in Croatian homes. Many consumers are attracted to the convenience of paper towels as they can be used to quickly clean up any spills.
Boxed facial tissues are also expected see rising popularity among consumers over the forecast period, recording positive retail volume and value growth. Consumers will be attracted to the box designs of these products, appreciating those that fit in aesthetically with different rooms in the home and, to a lesser extent, their quality.
Croatian consumers will also be seeking more eco-friendly retail tissue products over the forecast years, especially recycled toilet paper, as the sustainability trend grows and becomes reflected in new product developments. Players will look to use more eco-friendly packaging, such as switching from plastic to paper.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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