Retail tissue in the United Arab Emirates is predicted to record a stronger performance over the forecast period compared to the review period, in both volume and value sales terms, although some price-sensitivity is likely to remain heading into 2025, favouring private label options. Facial tissues, including boxed facial tissues, is expected to maintain steady demand as the largest category overall.
While many consumers will continue to favour shopping for their retail tissue needs from supermarkets and hypermarkets over the forecast period, with these channels benefiting from their wide product offerings and regular promotions, retail e-commerce is expected to continue to record rapid growth amid further share gain. It will be driven by the convenience of home delivery, competitive pricing, and increased digital adoption.
Innovation in retail tissue over the forecast period is expected to focus on addressing consumer demand for convenience, sustainability, and enhanced functionality. Brands are anticipated to introduce products with improved features, such as stronger and more absorbent materials for paper towels and tissues, catering for multifunctional household and personal care needs.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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