Retail adult incontinence in Austria is predicted to continue to thrive over the forecast period, supported by the ageing of the population. Demand will be further boosted by growing levels of consumer awareness, wider product availability and the continued removal of stigma surrounding such products.
Retail adult incontinence products targeted at men are currently a niche category and hence, have significant growth potential in volume and value terms. During the forecast period, the further removal of taboos will most certainly help to boost sales of male-oriented offerings, alongside growing levels of awareness, as many men suffering from urinary incontinence issues are still unaware of the products available.
During the forecast period, there will be a growing interest in adult incontinence products with sustainable credentials, as Austrians become more aware of the impact of their purchasing behaviours on the environment. As such, a number of consumers are expected to switch from using standard disposable products to reusable (washable) alternatives, in a bid to reduce the amount of waste they generate - which is substantial if these products are used on a daily basis.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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