As South Korea is now considered a super-aged society, and with growing awareness and acknowledgement of the unique needs of an ageing demographic, retail adult incontinence is expected to grow rapidly and consistently, with double-digit CAGRs in both retail volume and current value terms anticipated in the forecast period. Beyond the ageing population, the increasing number of people aged 65+ enjoying activities outside the home is also set to drive growth.
There is potential for higher sales amongst individuals with less severe symptoms, who may currently rely on menstrual care products rather than incontinence products. A survey from Kimberly-Clark showed that 26% of women incorrectly use feminine hygiene products such as towels for urinary incontinence issues.
As retail adult incontinence is expected to continue to grow rapidly, products tailored to specific needs are being launched, and this is expected to continue. New product developments are likely to focus on offering more sizes, products for different genders, different seasons, etc.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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