Beyond the conventional e-commerce platforms, interest-driven e-commerce avenues, exemplified by platforms like TikTok and Kuaishou, have emerged as pivotal players in the tapestry of retail adult incontinence products. This newfound significance is underscored by the fact that a substantial contingent of their user base comprises older individuals.
Similar to the trend towards disposable pants in nappies/diapers/pants and pant-format towels in menstrual care, pull-ups and open-tape adult incontinence products are becoming more popular among incontinent consumers due to a further increase in demand for comfort, convenience and mobility. Both pull-ups and open-tapes are increasing in proportion of volume sales, especially open-tapes, which are the faster growing as they are usually cheaper compared to pull-ups and with better functionality and more comfort compared to pads/liners.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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