Retail adult incontinence is expected to maintain a positive CAGR over the forecast period, driven by baseline demand. Light adult incontinence is expected to show a slightly stronger CAGR in volume terms (albeit with only a small difference in expected growth rates), whereas value CAGR is expected to remain similar for both light and moderate/heavy adult incontinence.
Significant innovations are anticipated in retail adult incontinence over the forecast period, which are likely to be seen by both big-name global brands and local players. Developments will include the use of advanced absorbent materials, incorporating odour-neutralising agents, quick-drying layers, and enhanced super-absorbent polymers for superior fluid retention.
During the forecast period, the distribution landscape for adult incontinence products is set to evolve significantly. While pharmacies and medical supply stores, classified under health and beauty specialists, are expected to remain the leading channel, the distribution share is likely to decline.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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