Retail adult incontinence, as a product area, in Turkey is poised for significant growth in the coming years, with a positive volume compound annual growth rate (CAGR) projected. This growth trajectory is underpinned by various factors, including improved economic conditions and rising disposable incomes.
The projected surge in the population aged 65 and above is anticipated to be a significant catalyst for the growth of retail incontinence products in Turkey. With an expected increase of approximately 23% in this demographic group, the demand for incontinence products is set to experience a corresponding uptick.
In the face of intensifying competition, Canped is expected to maintain its position as the leading brand in the retail adult incontinence products in Turkey. However, the competitive landscape is poised to evolve, with Canped facing challenges from other brands vying for market share.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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