Sales of retail adult incontinence are expected to rise steadily, showing solid growth in both volume and current value terms. Moderate/heavy adult incontinence looks set to be the most dynamic subcategory over the forecast period, propelled by a growing consumer base and the technical performance these products offer.
Private label offerings are expected to remain popular during the forecast period as modern grocery retailers continue to dominate distribution. French consumers, still feeling the impact of 2024’s economic difficulties, are predicted to maintain a conservative approach to household budgets into 2025.
The French national health system helps many older people maintain active lifestyles, and this is favourable for demand in adult incontinence, especially for underwear-like products aimed at those who continue to exercise or pursue outdoor activities. Reusable underwear and other higher-value options may find a growing niche among older consumers, although incontinence remains an ongoing condition that drives reliance on disposable solutions.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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