Sales of retail adult incontinence products are expected to see significant growth over the forecast period, rising by a constant value CAGR of 24%. This is reflective of Morocco’s growing elderly population, given that usage of incontinence products rises with age.
Sales of incontinence products through e-commerce channels will fail to gain traction due to intensifying competition from physical retail formats. The latter offer a wider selection of products across various price segments, and regular promotions and discounts, making them more attractive to consumers.
Given the modest market size of retail adult incontinence in terms of value sales, producers are unlikely to focus on enhancing product features or quality during the forecast period. Instead, they will prioritise expanding volume sales by increasing accessibility and affordability.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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