Sales of retail adult incontinence are projected to stabilise over the forecast period, with a small decline expected in value and volume terms. Nonetheless, the future of the category will likely remain heavily dependent on the future path of Russia’s war and the intensity of fighting.
Health and beauty specialists will likely remain the dominant force in retail adult incontinence, with most consumers likely to remain reliant on their local pharmacies and drugstores/parapharmacies for supplies of these products. Nonetheless, e-commerce looks set to gain a larger share in the market over the forecast period, with consumers becoming increasingly aware of the convenience of shopping online.
Key innovations within the category will likely focus on increased comfort and effectiveness, to meet the needs of a variety of different customers. Specific models and types are being introduced for males, females, overweight people, and those looking for more discreet options.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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