Sales of retail adult incontinence products are projected to grow throughout the forecast period. The category benefits from Vietnam's rapidly ageing population, rising income levels and increasing hygiene standards, which have heightened consumer awareness about these products for elderly family members.
Vietnamese consumers typically rely on a doctor’s advice or recommendations from retail staff when selecting which retail adult incontinence products to buy. However, over the forecast period, younger consumers are expected to make more effort to gain an understanding of which products to buy for themselves or for their elderly relatives.
Cost-saving is a significant concern for Vietnamese consumers, often leading them to choose menstrual care products for their parents during the early stages of illness as alternatives to pricier adult incontinence options. To address this, brands are focusing on introducing wider insert pads that cater to heavy or frequent urination, helping consumers save both money and effort.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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