Vietnam stands out as a country with one of the most rapidly ageing populations and this stands to benefit sales of retail adult incontinence with the category set to see further strong growth over the forecast period. Elevated income levels and improved living standards are also expected to facilitate greater access to the right healthcare services and products, including retail adult incontinence for elderly consumers in both rural and urban areas.
In general, consumers typically rely on a doctor’s advice or recommendations from retail staff when selecting which retail adult incontinence products to buy. However, over the forecast period, younger consumers are expected to make more effort to gain an understanding of which products to buy for themselves or for their elderly relatives.
Depending on the severity of each patient's condition, consumers tend to prefer purchasing combo or large packs so that they can benefit from savings. The official brand stores on e-commerce platforms such as Tiki, Shopee and Lazada are actively engaged in boosting monthly sales through various promotions such as discounts and gifts.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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