Retail adult incontinence retains scope for both value and volume growth over the forecast period, as it is still ultimately a developing category. An ageing population will underline baseline sales, as this is the main consumer audience for such products.
Moderate/heavy adult incontinence products are the most in-demand, as many consumers use menstrual pads for light incontinence issues and only switch to specialist incontinence products when needed for greater urine absorption. It is noted that, whilst taboos arounds the subject are lessening, there is a proportion of consumers who try to manage the condition themselves and only turn to a doctor for help when lighter incontinence products (or menstrual products) are no longer effective.
The top Seni brand in retail adult incontinence, whilst still holding a strong lead, has been losing share over the past few years. This is indicative of stronger competition in the category, notably so as second-placed Evony has been growing its brand share in line.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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