Despite the accelerated growth, many people continue to see incontinence as a taboo topic, leading some to not seek treatment until later stages, when it is extremely necessary. According to the Universidad Nacional Mayor de San Marcos (UNMSM), the prevalence of urinary incontinence in Peru in adulthood is 30-40%, while in the older population, there is a sustained increase of 30-50%.
While advertising often focuses on moderate to severe incontinence problems, players are set to increase communication to mild incontinence sufferers, expanding the consumer base. This consumer group contains active adults who will benefit from products used during daily activities, such as exercise, sports or long walks.
Given the significant growth potential of retail adult incontinence due to its low penetration in Peru, there is significant competition between brands to drive awareness amongst the local population. Although players initially looked to gain share through modern channels, including health and beauty specialist retailers and supermarkets/hypermarkets, they are significantly driving up efforts to penetrate the traditional channel.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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