Retail adult incontinence category is projected to witness consistent growth in the upcoming period thanks to rising consumer awareness, with brand marketing helping to promote the category and spread awareness about incontinence. Night pants show significant promise, where brands such as Plenitud (Kimberly-Clark) and Tena (Essity) are making their mark.
While it is true that e-commerce is growing rapidly in Peru, sales are very small in adult incontinence. There are notable challenges for online retailers, not least the preference for using cash and buying in-store, as well as the logistical limitations of transporting goods in Peru.
Although the Peruvian economy is expected to make a further recovery, expanding per capita consumption of adult incontinence products will largely be achieved through cheaper options. Likewise, the use of promotions and offers will be necessary to boost consumption.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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