According to Euromonitor International’s Economies and Consumers Annual Data, the US 65+ year-old population is set to exceed 68 million individuals by 2028, up from nearly 60 million in 2023. Known as the “Baby Boomers”, this segment of the US population will maintain its rank as the fastest growing age demographic over the coming years.
While urinary incontinence is more prevalent among US incontinence patients, and has thus received greater attention in terms of new product development, bowel (faecal) incontinence remained largely underdeveloped in the review period. The degree of bowel incontinence may, like urinary incontinence, range from light faecal leakage to complete loss of bowel control.
According to Euromonitor’s Voice of the Consumer: Health and Nutrition Survey, fielded January to February 2023, nearly 40% of Generation Z respondents in the US indicated that “skin health” is a desired feature for their incontinence products, which puts Generation Z almost 10 percentage points ahead of the runner-up cohort of Generation X respondents. Generation Z’s heightened interest in skin-focused incontinence products coincides with their passion for skin care in the beauty and personal care space.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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