The robust value sales growth observed in 2022 and 2023 was primarily driven by rampant inflation following the COVID-19 pandemic. With both international and domestic supply chains severely disrupted as demand surged following the relaxation of movement and travel restrictions, this resulted in higher costs for manufacturers and retailers, ultimately passed on to consumers.
Although the high rates of inflation that emerged during the review period have not yet subsided, growth has stabilised to some extent, with the official inflation rate holding at 6.7% in March 2023 (compared to the Reserve Bank's target range of between 1-3%).
Incontinence pads now pose a larger waste problem than babies' nappies, and this is expected to escalate over the forecast period as New Zealand's population continues to age. With no large-scale solution for used incontinence products or disposable nappies currently in place, the majority of them end up in landfills, contributing to the country's contamination burden due to the plastics, glues, and synthetic absorbent materials they contain.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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