Sales of retail adult incontinence are expected to see a positive uplift in both retail value and volume over the forecast period, with moderate/heavy incontinence products being the most dynamic category. The primary driver of growth in this segment will be New Zealand’s increasingly aging population, a trend that has steadily intensified over the review period.
Retail e-commerce is expected to play an increasing role in adult incontinence sales in New Zealand over the forecast period, driven by evolving consumer shopping behaviours, growing convenience, and the rise of digital healthcare solutions. As more New Zealanders embrace online shopping for everyday necessities, adult incontinence products will have a greater presence on e-commerce platforms.
Sustainability and eco-friendly options are expected to play a more prominent role in adult incontinence over the forecast period, driven further by growing consumer awareness and government initiatives focused on reducing waste. Brands like Organic Initiative (Oi) have already introduced biodegradable and natural-material-based products.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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