Across the forecast period, the ageing population will increase, driving ongoing growth in adult incontinence products. The ongoing high standard of living, medical advancements and awareness of maintaining high hygiene standards leads the Polish population to live longer, creating ongoing opportunities for retail incontinence goods.
High prices for adult incontinence products is set to challenge sales over the forecast period, hindering purchases by less affluent and price-sensitive individuals. As a result, alternative products, such as sanitary towels, may be chosen instead.
An increasing number of brands (both local and foreign) are likely to enter retail adult incontinence over the forecast period as demand grows - driven both by an ageing population and greater acceptance amongst other consumer groups. The current set of offerings is modest.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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