The current value growth of retail adult incontinence products is anticipated to slow down over the forecast period due to significant competition from adult incontinence products, coupled with slower price growth than was seen during the review period.
The value growth of e-commerce is expected to slow down over the forecast period as the channel captures a significant share of the competitive landscape. However, improvements in the online shopping experience will contribute to its enduring appeal.
Products with lower environmental impact will increasingly emerge over the forecast period. However, the main innovation activities will focus on effectiveness and comfort, as local consumers are expected to remain primarily interested in the efficacy of adult incontinence products, with eco-friendliness a subsidiary priority.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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