There will be continued volume growth for both light and moderate/heavy adult incontinence across the forecast period, with marginal increases year-on-year. Light adult incontinence will continue to outperform moderate/heavy adult incontinence as more consumers look for help with mild incontinence issues.
Ireland’s ageing population will drive volume growth in the years ahead as old age is typically associated with incontinence issues. In addition to this, life expectancies continue to increase globally, as well as in Ireland specifically, with people now living longer and suffering more illnesses.
Both acceptance and awareness of incontinence will rise in the forecast period. Growing consumer awareness of products will help people who are struggling with incontinence and as such it should be better talked about in the coming years.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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