Retail adult incontinence in Ireland is set to grow, thanks to the ageing population and the increasing need for these products. Younger consumers are also becoming more aware, especially with medical conditions like diabetes on the rise.
E-commerce’s share of sales is set to grow significantly in Ireland’s retail adult incontinence category, thanks to the convenience and privacy of this channel. The expansion of e-commerce retail options will add to this dynamism, notably Amazon Ireland’s launch in 2025.
Innovation in adult incontinence will focus on ultra-thin, high-absorbency materials, biodegradable and reusable options, as well as improved odour control. Brands are investing in skin-friendly, breathable fabrics and AI-driven smart sensors for monitoring usage.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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