Retail adult incontinence will register healthy constant value and volume growth over the forecast period. An ageing population will boost volume sales.
Brand loyalty is very high in retail adult incontinence, as consumers want to know they are using a quality product that will not leak. As such, it is more difficult for cheaper brands with lower quality to gain traction.
The pants format will gain further value share. Incontinence pants are much closer to regular underwear than pads and as such consumers find the transition easier.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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