The uncertain outlook due to geopolitical, economic and cost-of-living pressures (eg inflation, higher interest rates) are expected to have a significant impact on disposable income levels and weaken consumer confidence into the forecast period. As more households fear for their financial wellbeing, they are likely to their lower spending.
The emergence of alternatives to retail adult incontinence, namely, leakproof apparel, which provides washable and reuseable underwear, represents a growing threat to retail adult incontinence. Tena Silhouette Washable Absorbent Underwear is an example of the leakproof apparel alternatives available in Denmark.
Sustainability is expected to dictate the direction of innovation over the forecast period. Heightened household awareness of this issue leads to expectations that manufacturers will meet their sustainability concerns.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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