Volume sales of retail adult incontinence are expected to marginally decline over the forecast period due to rising maturity, while value sales (at constant 2024 prices) will remain fairly stable but undynamic. Increasingly active lifestyles adopted by older generations in Germany will allow them to enjoy some independence despite suffering from adult incontinence, particularly in light cases.
Sustainability is an important factor for adult incontinence consumers in Germany and will likely remain so over the forecast period. Innovation and solutions for tackling adult incontinence while producing less waste are expected from local consumers, and brands will be forced to address these concerns, with the added factor of legislation advancing in Europe.
Over the forecast period, digitalisation is likely to be increasingly integrated into everyday lives, including for adult incontinence. While there are already some examples of tracking features for moisture in adult incontinence products in the local market, these are expected to take a more anatomical and discreet form that can easily be integrated into daily life with added comfort and security.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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