Demand for adult incontinence products is expected to increase steadily over the forecast period, with moderate/heavy adult incontinence products remaining the primary growth driver. The ageing Egyptian population will continue to boost sales, as these products are most commonly required by older consumers.
E-commerce is expected to play an increasingly important role in the sales of adult incontinence products during the forecast period, driven by several key factors. Firstly, the continuous improvement of delivery logistics and the expansion of e-commerce services into rural areas are gradually making online shopping a more viable option for a larger consumer base.
Given the challenges posed by the population’s low level of purchasing power, innovations in adult incontinence products are expected to prioritise affordability, without compromising on performance or comfort. One potential innovation is a hybrid design, which combines a cloth-like reusable outer layer with disposable absorbent cores.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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