In the years to come, sales of adult incontinence products are expected to increase in the online channel, not only because consumers are more acquainted with the channel, but also because this is a recursive purchase which people like to remain private. Here we can note the cross-category online growth of pharmacies and parapharmacies, which are working on building their online presence and expertise in this channel, while awaiting the go-ahead to see Rx consumer health products in the future.
Italy’s ageing citizens will continue to represent a large share of the population, thus, the country’s healthcare system looks set to face challenges. In the years to come, the Italian healthcare system will continue to see a progressive reduction in per capita expenditure to reduce public debt.
Preventative methods are set to attract further attention over the forecast period, as consumers become increasingly active in supporting their own quest for healthy ageing. For example, women are able to postpone the onset of light incontinence through pelvic floor muscle exercises.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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