Retail adult incontinence in India is expected to witness solid retail volume and current value growth in the forecast period, due to factors such as rising consumer awareness, higher GDP per capita, demographics, and habit persistence. Currently, the category is nascent in India, but the adoption of such products is gradually increasing.
In 2023, most sales of retail adult incontinence products took place through health and beauty specialists, but there is a growing consumer base that is utilising online platforms to make purchases, due to benefits such as wider product variety, and greater convenience. Retail adult incontinence products are typically purchased by Millennials on behalf of their parents, highlighting the growing importance for brands to ensure widespread availability across various distribution channels.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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