Retail adult incontinence is expected to maintain a stable volume sales growth trajectory throughout the forecasted period in Georgia. This growth will be driven by an ageing population and the absence of prescription or reimbursement schemes, necessitating direct consumer purchases.
E-commerce is projected to see significant growth in 2025 and beyond as the arrival of key players at the end of 2024, such as Wildberries and Ozon, is set to boost online sales. As the demand for convenience rises due to increasingly busy lifestyles and internet stores continue to expand, e-commerce in Georgia is likely to thrive over the course of the forecast period.
The assortment of retail adult incontinence products is projected to expand, with manufacturers focusing on offering improved features such as enhanced absorption, breathability, and discreetness, particularly in light adult incontinence products. A wider selection of light adult incontinence options for men is also expected to emerge during the forecast period.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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