Retail adult incontinence is anticipated to maintain a stable volume sales growth trajectory throughout the forecasted period in Georgia. This growth will be driven by the absence of prescription or reimbursement schemes, necessitating direct consumer purchases.
Light adult incontinence is forecasted to experience notable volume growth, fuelled by increasing assortment and heightened awareness among the adult population regarding incontinence issues. Efforts by market players to address stigma and embarrassment associated with the condition are expected to further drive awareness and acceptance of incontinence products among Georgians.
The assortment of retail adult incontinence products is projected to expand, with a focus on offering improved features such as enhanced absorption, breathability, and discreetness, particularly in light adult incontinence products. Price sensitivity is anticipated to remain a significant factor influencing sales, prompting players to offer frequent price discounts and promotions to stimulate volume sales and maintain market share.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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