Retail adult incontinence has high growth potential over the forecast period, due to its current low penetration and a steadily increasing consumer base. The number of older consumers in Indonesia is projected to increase significantly over the coming years.
E-commerce is expected to continue growing rapidly, thanks to competitive prices and discounts, especially during major sales events. Manufacturers will leverage social media platforms like TikTok to engage consumers and increase brand awareness.
Adult incontinence is a relatively new product area in Indonesia with limited innovation. Manufacturers have focused on promoting existing products, releasing new variants every 2-3 years due to limited competition.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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