Retail adult incontinence will see growth continue throughout the forecast period, in large part thanks to Indonesia’s ageing population. This expanding demographic means an increased prevalence of age-related health issues, including incontinence, driving up the demand for related products.
Moderate/heavy adult incontinence will continue to dominate overall sales during the forecast period, as well as being the key growth driver in both volume and current value terms. Both the leading players have a long-standing investment in this area, which is traditionally associated with older individuals who are critically ill or have limited mobility.
While Confidence and Lifree remained the dominant players in retail adult incontinence in 2023, new brand Parenty has been making its presence felt. Introduced by Lucky Mom, Parenty has launched an innovative adult diaper with the name Softness of Love.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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