Favourable demographic developments with a continuously ageing population and growing concerns such as obesity that can increase the risk of incontinence, support a positive future outlook on volume and value sales (at constant 2023 prices) of retail adult incontinence. Additionally, more Swiss consumers are likely to learn to accept incontinence as a more common topic, being able to address it and make purchases to deal with it, without too much embarrassment.
Product innovation and new launches are likely to stimulate value sales over the forecast period especially from leading manufacturers Essity and Procter & Gamble Switzerland. As the category matures, players will focus on creating higher quality products by utilising newer technologies to improve the shopping and consumer experience.
Retail e-commerce is set to continue its upward trajectory and grow its value sales and share in the long term as it offers more convenience and anonymity. Consumers will be drawn by the opportunity to create automated repeat purchases via subscription and to take advantage of frequent online promotions and deals.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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