Retail adult incontinence offers further growth potential over the forecast period, driven by the UK’s ageing population, thereby leading to a larger consumer base for the category as incontinence tends to become more common as people age. In addition, the global trend of rising obesity rates is expected to remain prevalent over the forecast period, also contributing to incontinence issues and higher per capita usage of incontinence products.
E-commerce is expected to strengthen its penetration as a distribution channel for retail adult incontinence over the forecast period. Although the stigma surrounding incontinence is gradually decreasing in the UK as a result of awareness campaigns, encouraging the use of adult incontinence products, many local consumers still appreciate the ability of being able to discreetly place an order for these products online.
Category players are expected to further focus on fit and function when developing new products over the forecast period. According to Euromonitor International’s Voice of the Consumer: Health and Nutrition Survey (fielded February 2024) absorbency was the most desired feature for incontinence products in the UK, with 45% of consumers answering that they look for this feature when buying retail adult incontinence.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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