Retail adult incontinence is expected to maintain its positive momentum throughout the forecast period, although it is predicted to record a marginally lower volume CAGR of 4% compared to the 5% CAGR of the review period. While light adult incontinence is expected to remain the dominant format, volume growth of moderate/heavy adult incontinence is set to be more impressive.
As already noted over the review period, the main reason for the growth of retail adult incontinence is demographic factors. It is expected that over 20% of the population in the UK will be aged 65 years and over by the end of the forecast period, increasing the risk for incontinence issues and therefore positively affecting category growth.
Sustainability is a trend that impacts most tissue and hygiene categories in the UK, and retail adult incontinence is no different. Innovation often includes sustainable or eco-friendly features, as these are properties that consumers appreciate and are looking for in their everyday items.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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