Portugal's adult incontinence market is projected to experience steady growth in both volume and constant value terms (at 2024 prices) during the forecast period. This expansion will be primarily driven by factors such as rising rates of overweight and obesity, an ageing population, and diminishing societal taboos surrounding the use of light incontinence products among both women and men.
E-commerce in Portugal is projected to maintain a steady growth trajectory in the coming years, although significant acceleration is not anticipated. While online shopping has gained traction across various sectors, fast-moving consumer goods (FMCG) remain predominantly purchased through traditional retail channels.
In Portugal's adult incontinence market, consumer innovations are set to be primarily focused on product discretion and absorbency levels, especially in light incontinence products and pants. Manufacturers will also increasingly invest in sustainable materials and packaging, responding to the growing environmental awareness among consumers.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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