Sales of retail adult incontinence are expected to continue increasing at a steady pace over the forecast period, driven by demographic shifts and the rising demand for effective incontinence solutions. However, systemic challenges within Canada’s long-term care system could impact accessibility to these products.
E-commerce sales in the retail adult incontinence category are projected to continue expanding, as consumers increasingly value the convenience, discretion, and personalised support offered by online platforms. Many incontinence brands are investing in direct-to-consumer (DTC) platforms that provide product recommendations, educational resources, and live support to help customers find the best product for their needs.
Innovation in the retail adult incontinence sector is increasingly centred on addressing the needs of women across various life stages, including postpartum recovery, perimenopause, and menopause. Tena, a leading brand in the Canadian market and a subsidiary of Essity, has actively worked to break the stigma surrounding incontinence.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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