With rising consumer awareness and educational efforts driving growth in adult incontinence, light formats are expected to perform slightly better than moderate/heavy options. Factors such as cost, aesthetics, and a diverse consumer base experiencing light leakage contribute to the preference for light formats.
Bowel (faecal) incontinence, although less prevalent, presents untapped opportunities for product innovation. Demographics such as new mothers, individuals with diabetes, and the ageing population constitute the bowel incontinence market.
While sustainability remains a less prioritised factor for Canadian incontinence consumers, it is expected to gain prominence in the coming years. Brands are incorporating sustainable practices into production and exploring eco-friendly alternatives, such as reuseable incontinence management.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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