Sales of retail adult incontinence are expected to register further growth over the forecast period, with demand fuelled by a growing elderly population and increasing education to reduce the social stigma around adult incontinence. Intense competition is expected to persist going forward, putting continued pressure on prices and limiting smaller competitors' ability to gain market share.
A new bill proposes reducing the VAT on adult incontinence products from 15% to 1%. However, this initiative has been blocked by the judicial system as it would allow the Costa Rican welfare system (CCSS) to sell these products and directly compete with retailers.
Pants are expected to continue gaining shelf space and share over the period to 2029. Their slim and discreet design will continue to help break taboos and increase penetration amongst daytime consumers.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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