In a cross-category trend, physical retailers maintain the strongest distribution in retail adult incontinence, while e-commerce is also on the rise.
Following the launch of Tena Men – Protective Shield, it is likely that more players will develop incontinence products which are specifically designed to better fit the male anatomy. There are many variants of products available for women, and there is a strong crossover between light adult incontinence and menstrual care products, so there are certainly opportunities to develop different styles of new products for men.
Light incontinence products will continue to face competition from menstrual care – notably so through the ubiquitous popularity of standard towels. Standard towels offer affordable prices and good protection.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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