Retail adult incontinence is set to record solid retail volume and current value growth in Japan in the forecast period; in fact, it is set to see the strongest growth in retail tissue and hygiene. Usually called Shoshi-Koreika in Japanese, the decrease in the number of new births and the increase of the older population has been evident in the country for years.
The waste created by adult incontinence products and nappies/diapers/pants has become a social issue. These products absorb a great deal of liquid, making the operation of garbage incinerators more difficult, and even potentially damaging these facilities.
It might sometimes be misunderstood that light adult incontinence products are only for women. It is true that some women may have a relatively smooth shift from menstrual care products to adult incontinence products, taking into account the usually long years of using towels, before potentially needing to use adult incontinence products.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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