Value growth of retail adult incontinence over the forecast period is expected to be driven by a natural rise in demand as the prevalence of incontinence increases with age. With Finland’s ageing population, the number of individuals experiencing incontinence is growing, leading to a larger consumer base for these products.
E-commerce’s value share of adult incontinence products is expected to grow over the forecast period due to the convenience and privacy it offers. Online shopping allows consumers to avoid the embarrassment of purchasing incontinence products in physical stores, making discretion a key advantage of the channel.
Innovation in adult incontinence over the forecast period will continue to focus on enhancing comfort, discretion, and skin health, addressing the evolving needs of consumers. Manufacturers are prioritising absorbency improvements, better fit, and breathable materials to provide greater security and comfort.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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