A further rise in awareness of incontinence will be driven by greater consumer education, supporting future demand and value sales over the forecast period. Consumers will be able to find the most suitable and affordable options for their needs, as the population under 65 years of age represents a significant proportion of the potential target audience.
Innovation in terms of reusable or biodegradable retail adult incontinence products is attracting consumer interest as more sustainable solutions, with Australian players developing eco-friendly alternatives to traditional disposable options.
Due in part to e-commerce, which also gives consumers more discreet purchasing options and greater convenience, retail adult incontinence is becoming increasingly easily available in Australia. Buying these products from physical stores still causes some consumers embarrassment due to a lingering stigma associated with this condition, despite considerable efforts to normalise incontinence issues in adults.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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