Retail adult incontinence in Australia is set to maintain retail volume and current value growth throughout the forecast period. Sustainability is emerging as a significant trend in the category, mirroring a trend seen in other tissue and hygiene categories.
The shares of sales of retail adult incontinence products through supermarkets and via retail e-commerce are expected to continue growing during the forecast period, driven by factors such as convenience of purchase and increased acceptance of using these products amongst Australian consumers. According to the Continence Foundation of Australia’s national consumer survey analysis 2023, there was an increase in Australian residents with incontinence who had not contacted a health professional for advice, highlighting there is a growing trend towards self-management of incontinence, leading to a greater reliance on readily accessible retail channels.
During the first half of the forecast period, consumers are expected to prioritise value for money when purchasing retail adult incontinence products, driven by the impact of high living costs on their budgets. However, value for money encompasses more than just low prices; consumers also consider factors such as product fit for their body, odour control, the ability to stay dry, absorbency, and convenience in terms of ease in putting them on and taking them off.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!