It is expected that retail adult incontinence in Mexico will continue to see volume and current value growth in Mexico over the forecast period, as demographic changes mean the population aged 65+ is anticipated to continue to rise, and incontinence is more likely with ageing. In addition, there is a clear change in terms of the perceptions of consumers regarding incontinence and the use of incontinence products, and the associated taboos are gradually disappearing.
The expansion of retail e-commerce opens new possibilities for growth in retail adult incontinence in Mexico. With more consumers shifting to purchasing online, brands have the opportunity to create seamless digital shopping experiences which cater to their needs.
Communication strategies that help normalise the use of incontinence products could play a crucial role in the expansion of the category. Education and awareness campaigns aimed at increasing product knowledge and reducing the stigma associated with incontinence and the use of incontinence products could encourage more individuals to consider these solutions.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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