Retail adult incontinence sees ongoing opportunities for development over the forecast period, as it is growing from quite a low base. This will be supported by burgeoning sales among busy, urban consumers who enjoy out-of-home lifestyles, along with a growing interest from men – who were previously more conservative when it came to using such products.
Moderate/heavy adult incontinence will maintain its dominant popularity over the forecast period, with sales of light incontinence products continuing to face competition from menstrual care (eg standard towels with wings, or pantyliners). Indeed, consumers only tend to switch to specific products for incontinence when they need products to offer moderate/heavy protection, so this dynamic is set to continue.
In a cross-category trend, local brands are expected to seize opportunities in retail adult incontinence over the forecast period, as they attract consumers with strong price-to-quality ratios. For example, as seen with second-placed Incoped (Sunlight Group), whereby the domestic player strategically expanded its lines to include such products.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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