The rate of growth in constant value sales of retail adult incontinence will continue to moderate in 2025 and be much lower across the forecast period as a whole than in the review period. However, there will be a slight acceleration in the rate of growth in volume sales, supported by a rising population aged 65 years or older.
Non-grocery retailers and traditional marketplaces will remain important distribution channels for adult incontinence. Most local consumers will continue to prefer brick-and-mortar retail to e-commerce, as they can receive advice and recommendations, particularly from pharmacies.
In early 2025, Kimberly-Clark plans to introduce adult incontinence products in the form of disposable pants to the local market—a category that has not previously been available. This new product line is specifically designed for individuals experiencing light incontinence, with a primary target audience of those aged 40 to 45 years.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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